One is to track demand and R&D capabilities. Quick response is reflected in receiving demand signals and rapidly developing samples. It is essentially positive feedback between sales and R&D and shows small batch production capacity with the help of cost advantages.
The second is a relative advantage. Companies with relative R&D strength have cost advantages, and companies with similar relative costs have R&D and response advantages.
Due to different regions, “passive” has become a “non-standard product”. Different grass species in different places, to achieve the simulation effect, it is required to be close to the color, state, height, etc. of the local grass, and it changes according to the season. Therefore, artificial grass is not a general-purpose product, but a regional product. In addition, due to the abundance of scenarios, “passive” has become “non-standard products”, and application scenarios are constantly being developed. Upstream manufacturers are required to respond to regional needs or the needs of certain groups of people in a timely and accurate manner, develop products and mass-produce them.
The low-end demand in the field of recreational grass is relatively large, and it has the characteristics of non-professional consumers and high-frequency replacement, which will reduce the use requirements accordingly. Different suppliers have different attitudes: small profits but quick turnover, or enter the high-end high-margin market through technology and channel investment. We believe that the latter is more based on the long-term, especially cultivating overseas high-end customers, which requires quality assurance, and at the same time, product technology and application keep pace with the times and even lead the industry.
