1. Estimated US yard usage
Estimated US yard usageIn 2020, the US will sell 6.65 million new homes and 940,000 second-hand homes, totaling about 7.6 million units. Assuming that a single household uses a lawn of 30 square meters and is calculated at an ex-factory price of 35 yuan per square meter, the total potential space corresponds to RMB 8 billion. According to the penetration rate, The corresponding space of 10%, 20%, and 30% is estimated to be 800 million yuan, 1.6 billion yuan, and 2.4 billion yuan.
2. Infer the pet straw space
United States: According to the 2019-2020 APPA National Pet Owner Survey, 67% of households in the United States own pets, equivalent to 84.9 million households. Among them, dog-raising households and cat-raising households were 63.4 million and 42.7 million respectively. Quantitatively, there are 97 million dogs and 76 million cats in the United States, respectively. Corresponding to the potential usage of 152 million pieces of lawn/grass mats for pets (one piece of grass bed for each piece), assuming a unit price of US$15 per piece (different specifications and prices), corresponding to a potential space of US$2.3 billion, using 5%, 10%, and 20% The penetration rate speculation space is 200 million US dollars, 500 million US dollars, and 700 million US dollars.
Domestic: According to the “2020 White Paper on China’s Pet Industry”, in 2020, the number of pet dogs and cats in China will exceed 100 million, and the number of pet owners will reach 62.94 million. Corresponding to 100 million potential pet-specific lawns/straw mats (one grass mat for each), assuming a unit price of 50-100 yuan/piece (different specifications), corresponding to a potential space of 5-10 billion yuan, assuming a total space of 5 billion yuan With the penetration rate of 5%, 10%, and 20%, it is estimated that the space is 500 million yuan, 1 billion yuan, and 1.5 billion yuan, respectively.
3.Estimate the potential usage of domestic kindergartens
Kindergartens do not use professional sports turf, we define it as leisure grass, but because children use it, the product requirements are higher than other leisure categories. According to the National Education Development Statistical Bulletin, there will be 291,700 kindergartens in China in 2020. Assuming that a single kindergarten contains 200 square meters of lawn, corresponding to 0.03 standard football fields, the total national content is about 8,800. It is assumed that the cost of artificial grass is 40 yuan/square meter (for children The standard is higher), with a total space of 2.5 billion yuan.
